Yinglan Rao

Topchange Digital
Annual WeChat SVG

Two types of promotional SVGs aimed at different holiday hotspots, with a graphic comparison interaction form and old-word-new-translation copywriting, introducing the studio’s annual core products and awards won.

•Design SVG prototype
•Responsible for optimizing copywriting and visual effects
•Propose GIF animation to enhance screen effect
•Solve the creative presentation problems of the official WeChat account, and jointly promote SVG online with the technical department
New Year's Card
Spring Festival Edition
New Year's Card

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