Yinglan Rao

Airport Satellite Terminal
Screen Advertising Planning

Customize nine advertisements and the opening promotion for five groups of irregular screens for the satellite terminal and announce the opening of the satellite terminal through the Shenzhen news channel, and new media public accounts. After the project is completed, provide content operation services for five groups of irregular screens for one year.

  • Customize creative visual communication advertisements according to the characteristics of irregular screens
  • Write three creative film proposals and correspondingly draw storyboards
  • Assist the company and outsourced team to complete the remaining two sets of proposals.

Project Case

Designing custom creative content for irregular screens, drafting 3 proposals, creating storyboards, and assisting in the completion of 2 more plans with the company and external teams.

Storyboard

Refine Shenzhen elements, propose five creative directions according to five groups of large screens.

Plan creative proposals according to client needs and different large screen size characteristics.

 

  • Responsible for the storyboard of irregular triangle screen, transparent screen, and glasses-free 3D screen advertisements
  • Collaborate with the execution team for 3D style storyboard and DEMO video
  • Track the outsourced team to complete the production of two sets of advertisements
Satellite Terminal
Opening Promotion Planning

Track the opening activities of the satellite terminal through Shenzhen’s official media channels, and simultaneously publish press releases for the opening reports on multiple publicity channels.

• Propose a publicity plan, cover Tv Channel, Weibo, WeChat public account
• Liaise with the media, and participate in optimizing the press release copy
Satellite Terminal
Opening Promotional Film

The promotional film is intended to present the overall design flow of the satellite terminal.
In the form of aerial photography, it shows the internal and external space of the satellite terminal.
Showing passenger walking lines, advertising positions, etc.
Data presents the strategic significance of building the satellite terminal
Record the construction process of the satellite terminal.

• Propose creative ideas and preliminary storyboards
• Plan video content with the channel shooting team of Shenzhen Broadcasting TV

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